Marketing and Communications @ CLEATUS

What is CLEATUS?

CLEATUS is a comprehensive, AI-powered platform designed to streamline the entire government contracting process. It completely transforms the contract management process, from bid to award, and provides a comprehensive workflow throughout.

Our Challenge

CLEATUS had little to no marketing presence and were relying primarily on targeted google ads to generate leads. They needed to establish a strong brand presence and a reliable channel for new customer acquisition.

Our Solution

After extensive industry-specific research into target audience, media trends, and market trends, we concluded that utilizing LinkedIn to create valuable content, post feature updates, and connect with potential customers would be the best option for CLEATUS. The challenge was to establish a strong presence on this platform while maintaining consistent engagement and valuable content delivery.

We worked in unison with the CLEATUS team to develop topic ideas for long and short-form content, create and edit content, improve company messaging, develop long-term goals, and enhance brand identity. The team made it a priority to enhance workflow processes and maintain efficiency by leveraging innovative tools including:

• Cursor AI - Maintaining a repository of written content and visuals
• Perplexity AI - Detailed industry research and comprehensive sourcing
• v0 Dev - Design mock-ups, infographics, and dynamic charts/graphs
• Figma - Graphic Design (ads, thumbnails, logo iterations, and brand visuals)
• Github - CLEATUS codebase management and website content updates

Results

The CLEATUS LinkedIn campaign resulted in significant increases in brand visibility and engagement. Since October 2024, CLEATUS has achieved:

• 2,000+ new LinkedIn followers (from zero)
• Driving thousands in MRR through LinkedIn engagement
• Nearly 120,000 impressions across content
• Established a reliable channel for new customer acquisition