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Sports Marketing @ College of Charleston

College of Charleston Athletics

Project Overview

Working with the College of Charleston athletics department to enhance sports marketing initiatives and improve fan experience across all athletic programs.

Our Challenge

The College of Charleston needed to increase fan engagement and build stronger community connections with their athletic programs. The goal was to create a more dynamic and engaging presence for Cougar athletics.

Our Approach

We developed comprehensive marketing strategies focusing on:

  • Social Media Content Creation - Engaging posts highlighting student-athletes and game highlights
  • Fan Experience Enhancement - Improving game day atmosphere and community engagement
  • Brand Consistency - Maintaining cohesive messaging across all athletics communications
  • Community Outreach - Building stronger connections with Charleston community

Key Initiatives

Our work with College of Charleston athletics included:

  • Development of digital marketing campaigns for major sporting events
  • Creation of student-athlete spotlight content
  • Implementation of fan engagement strategies for home games
  • Coordination of community partnership initiatives

Results

Through strategic marketing and communication efforts, we helped the College of Charleston athletics achieve:

  • Increased social media engagement across all athletic platforms
  • Enhanced game day atmosphere and fan participation
  • Stronger community partnerships and local support
  • Improved brand recognition for Cougar athletics