Case study · Analytics & reporting
Turning performance data into content decisions.
From LinkedIn analytics at CLEATUS to organic search reporting across 30+ clients at SearchX, I use data to decide what to write next and to show what worked.
- Roles
- CLEATUS · SearchX
- Tools
- LinkedIn Analytics, SEMrush, GSC, GA4
- LinkedIn period shown
- Oct – Apr
119,624
LinkedIn impressions tracked at CLEATUS
30+
SEO clients reported on at SearchX
100+
Content pieces a month, guided by the data
LinkedIn at CLEATUS
Measure every post, then double down on what works.
At CLEATUS I tracked campaign performance and ran data-driven marketing analysis on every post and article. Impressions, reactions, comments, and reposts showed which topics earned attention from government contractors, and that shaped the next month’s editorial calendar.
Search at SearchX
Organic data across 30+ clients.
Ranking opportunities
Analyze organic performance in SEMrush, Google Search Console, and GA4 to surface keywords worth chasing.
Content gaps
Identify the pages and topics each client is missing, then turn them into briefs.
Growth reporting
Report on month-over-month keyword and traffic growth for clients in home services, healthcare, wellness, real estate, and food & beverage.
Efficiency with AI
Implement AI tools to speed up my own workflows and the business as a whole.