Marketing Tools & Workflow
My Toolkit
Here are the primary tools I use in my digital marketing and communications work. Each tool serves a specific purpose in my workflow, allowing me to deliver comprehensive solutions to clients.
My Workflow
My approach to digital marketing and communications projects follows a structured workflow that ensures quality and consistency across all client engagements.
1. Discovery & Research
Comprehensive analysis of target audience, industry trends, and competitive landscape using tools like SEMrush and Perplexity AI to gather deep insights.
2. Strategy Development
Creating data-driven marketing strategies that align with business goals, utilizing platform-specific approaches for LinkedIn, Twitter, and other channels.
3. Content Creation
Developing engaging content using Figma for design, Cursor AI for efficient content management, and v0 Dev for interactive elements and mockups.
4. Implementation
Strategic deployment across all channels with careful timing, platform optimization, and consistent brand messaging to maximize impact.
5. Analysis & Optimization
Continuous monitoring of performance metrics, A/B testing, and iterative improvements based on data insights to ensure optimal results.
Additional Tools & Technologies
Beyond the core toolkit, I leverage additional technologies for enhanced workflow efficiency:
- Perplexity AI - Advanced research and competitive analysis
- v0 Dev - Rapid prototyping and design mockups
- GitHub - Version control and project management
- Google Analytics - Web traffic analysis and conversion tracking
- Canva - Quick graphic design and social media assets